Hilary Wardhauph

Hilary Wardhauph - Wedding Photography

Marketing in the early days
- networking
- exhibitions
- website; one of the first wedding photographers in Canberra to have a website
- editiorial in the AIPP Awards

Hilary's marketing resulted in 50 weddings P.A, as well as corporate work

Knowing What to Charge - Business Plans & Overheads
Some expenses that occur in the business

advertising
equipment
car - fuel
insurance
rent office
phone/communication - internet
staff - books
legal costs - drafting contracts
professional subscriptions

These classify as 'hardcosts' as they need to be paid even before the photo

printing, lab costs
wages
framing
albums
CDs
equipment

Advertising will be 8 - 10% of your gross income annually

Barter
Don't do it cheaper. Still write out a contract and give your complete service

Marketing and How it has changed
The rise in availability and affordability of digital cameras has seen an increasing number of photographers competing for a decreasing share in the market

Must Haves
Website
blog
visual email
in person portfolio showings
in person networking opportunities
be an AIPP member

Other Marketing Strategies
Markets
Charities
Third party marketing