Always own the copyright of your images. Invest in the book 'Copyright for Photographers' to better understand the copyright laws, especially for commercial use.
Link your photographs with your website - someone sees your photograph in a brochure/newspaper/magazine if you don't have photo credit they can link it with your website.
Base Usage Rates - Fee that you charge for taking that photograph - this doesn't include any post production work.
Geoff's Bio
Boat maker, had a midlife crisis, started studying at CIT, bought small studio/business in Downer. Has is pilot's licence and wanted to incorporate that into photography.
Charging
1hr Public relations (6 Shots) = $100+
3 things your clients cannot have: quality, speed and price.
Do a personal budget to see how much you need for your lifestyle.
Overheads are fixed expenses
Turnover is overheads plus cost of sales.
Quoting Needs
An offer, consideration and acceptance
Some examples of Geoff's work
http://www.geoffcomfort.com/architectural.html


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