Gavin Blue

Photography Pricing

Estimates for clients should be in writing and should include
  - Physical and possible costs
  - Rate cards

Communication with clients should be clear.

Divide your expenses by the hours you work.

Estimating Costs
Itemise time by the base usage rate (BUR)
- per shoot
- single price
- low quoting to get the job, adding extras

Everything has to put into consideration, for example car, petrol, time, equipment, insurance, etc.

Avoid low quoting.

Equipment Charges
List it as digital capture/downloads/proofs
- equipment hire charge
- photography = time
- processing
- post production for professionals = $150 per hr

Terms of Trade
Ownership, cancellation, rejection, material copyright, postponement.

Percentage Markups
vary with jobs once equipment etc is paid for

Be a member of the AIPP and get the better business bible

If your estimate is over $8000 ask for a percentage upfront wth new clients.