Ben Kopilow runs the wedding photography business Fusion Photography and is the chief photographer. Kopilow also does family portraits, some examples of these can be seen below. From his website it can be seen that he has a real passion for wedding photography and wants his clients to know this.
Image ref. http://www.fusionphotography.biz/
On Kopilow's website he has a page called 'Bride's Guide to Photography' which explains to potential clients the advantages of professional photographers and what exactly to expect from the photos. I think this part of his website is a great feature as it also explains the reasons behind the costs of wedding photography. Kopilow goes through the price range of photographers ranging from amateurs to professionals and justifies the reasons behind the prices. His website is really well laid out and covers just about everything the viewer needs to know about the business even the availability, which I think is a big positive.
Some examples of Fusion's wedding photography
Image ref. http://www.fusionphotography.biz/
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